Product development
Turn a creative direction into a product that can be made. Develop materials, construction, samples and fit around your brand, intended use and target price.
Independent thinking. Connected production.
Good products.
Right partners.
Made possible.
From high-end fashion to everyday workwear. We connect your ideas with the people, materials and manufacturing expertise to bring them to life.
Tell us what you’re making ↗APPAREL DEVELOPMENT & SOURCINGScroll to explore ↓
Different brands. A shared attention to detail.
Selected client references
01 / OUR EXPERTISE
Your product.
Our shared focus.
A strong collection starts with the right decisions. We help you make them—from the first development conversation to the production floor.
Sourcing & manufacturing
Find the manufacturing route that suits your product. We connect your requirements with specialist partners, considering capability, quantities, cost and quality.
Production support
Keep the conversation moving between your team and the people making your product. Align specifications, follow development and production, and work through the details together.
High-end fashionContemporary apparelPrivate labelWorkwear
02 / A NETWORK WITH PURPOSE
The right place.
The right people.
Every product asks something different of its manufacturer. Our network gives us different routes to explore, with your brief setting the direction.
OUR MAIN HUBS ↗
Portugal
Tunisia
Portugal anchors our EU production offer, with options for smaller runs and quality-focused development. Tunisia complements the network with additional manufacturing expertise, matched to each brief.
FOR LARGER VOLUMES ↗
India
Bangladesh
Pakistan
Additional manufacturing routes for bigger programmes, selected around the product and the requirements of each order.
EU PRODUCTION / PORTUGAL
Smaller runs.
Greater consideration.
For brands looking to produce in the EU, Portugal offers a route centred on smaller volumes, considered development and higher-quality garments.
Make what makes sense.
Smaller production runs can help you test a product, refine a collection and bring quantities closer to demand. We explore suitable Portuguese partners around your product and budget, with minimum quantities agreed for each project.
Quality worth keeping.
Better material choices, attention to construction and careful fit development are central to our approach. The aim is a garment that performs well, feels right and gives people a reason to keep wearing it.
A thoughtful production choice.
Producing closer to European markets brings distance and coordination into the sourcing conversation. We also consider materials, processes, durability and order size: a European label alone does not establish a product’s environmental impact.
03 / HOW WE WORK
Close to your idea.
Closer to the detail.
Whether you’re developing a new collection or reviewing an existing supply chain, we start by understanding what you need.
Start with the brief.
Your brand, product, quantities, target price and timing. We establish what matters before exploring the options.
Build the right route.
Identify suitable partners and develop the material, sample and production approach around your requirements.
Work through the detail.
Review samples, fit, construction and costs. Clear feedback helps everyone move towards the same product.
Keep things connected.
Support communication and production follow-up, with attention to the specifications and delivery plan agreed for your project.
Attention, from the first stitch.
A CONSIDERED APPROACH
Better decisions
start at the source.
Responsible sourcing starts with practical decisions: what to make, how much to produce and how long it should last. Smaller runs in Portugal can support a more considered approach to quantities, while material selection, fit and construction keep quality in focus. We weigh these choices alongside cost, production processes and your commercial needs.
Let’s discuss your priorities ↗04 / THE PERSON BEHIND SOAK
Nicholas Hurenkamp / CEO
Personal involvement.
Wider possibilities.
I’m Nicholas. I’ve spent more than 25 years in fashion, product development and sourcing—and I co-founded VIVEH. I understand the decisions you face because I’ve built a brand, too.
My work brings together textiles, product development and responsible sourcing. I look at how material choice, construction and fit affect the finished garment—and how long someone will want to wear it. At SOAK, that thinking starts with your brief and continues through the conversations with the people making your product.
EXPERIENCE / ON BOTH SIDES OF THE TABLE
I’ve built a brand.
I know what’s at stake.
VIVEH CEO & CO-FOUNDER / NICHOLAS HURENKAMP
Co-founding VIVEH with Vivian Hoorn brought product, purpose and production together in a women’s fashion brand launched in 2023.
Building the brand has meant working through the same questions you face: how a collection should fit, which materials support the design, how to protect quality and what it takes to make products work commercially. It’s experience I bring to the conversations we have at SOAK.
Developing pieces around fit, craftsmanship and a clear brand identity.
Understanding the different needs of direct-to-consumer and wholesale channels.
Connecting creative ambition with the practical decisions of development and sourcing.
PERSPECTIVES / BEYOND THE CUT
The thinking
behind the product.
Nicholas shares his perspective on product decisions and responsible sourcing through Beyond the CUT and LinkedIn.
Listen to Beyond the CUT on Spotify ↗Start with purpose.
Choose materials around the product’s use, construction and expected life. Natural versus synthetic is only part of the conversation.
Explore cotton vs. polyester ↗Think beyond first wear.
Wear, washing and longevity belong in development decisions alongside production impact.
Explore durability and impact ↗Go beyond the measurements.
Correct specifications alone do not establish good fit. Proportion, balance and silhouette need attention before production.
Explore fit in production ↗05 / START A CONVERSATION
What are
you making?
A collection, a workwear programme, or a better way to source. Tell us where you are and what you need.
Nicholas@soak.it ↗Nicholas Hurenkamp, CEO
+31 6 4831 3789
LinkedIn ↗
Arubastraat 17
2405 EX Alphen aan den Rijn
The Netherlands